Wellness tourism is rapidly emerging as a significant growth sector worldwide. A recent study by the Global Wellness Institute estimates that this market is currently valued at $652 billion annually and is projected to grow at an impressive average rate of 16.6% each year until 2027. This indicates that more and more people are looking to travel in ways that nurture both their mind and body, while also seeking high-quality environments and products to support their wellness journeys. 

To stand out in this growing market, consider blending luxury with eco-friendly practices. According to Booking.com’s 2024 Sustainable Travel Survey, 75% of global travelers plan to travel more sustainably in the coming year.  

Take advantage of both trends to expand your customer base and grow your business. A great first step is smart sourcing. High-quality, sustainable solutions that don’t compromise on quality or service are readily available. Here’s how you can make your spa greener and more attractive to new guests:  

Swap in Eco-Friendly Products 

A recent study by Capital One Shopping found that “80% of worldwide consumers are willing to pay up to 5% more for sustainable products”. Swapping your current products for green products keeps your spa on-trend and can be used to justify increasing your business’ rates.  

Here are a few environmentally friendly ideas to incorporate into your spa: 

Eco-Friendly Linens: 

• – Linen, made from flax fibers, requires minimal water to grow, is durable, and is 100% biodegradable, making it a fantastic eco-friendly option. 

• – Towels and blankets often contain microplastics, which can diminish quality and durability, in addition to containing harmful chemicals. Opt for textiles made from natural fibers like cotton, linen and bamboo for a better experience for your guests, staff and bottom line.

Naturally Inspired Amenities:  

• – Stock your spa with body oils, scrubs, and polishes made from simple, nature-derived ingredients like grapefruit or sea minerals—providing a cleaner, more indulgent treatment experience. 

• – Enhance relaxation with essential oils like lavender or eucalyptus, offering natural aromatherapy benefits that align with guest wellness trends. 

• – Reduce plastic waste by swapping out combs, razors and toothbrushes for biodegradable alternatives like wheat straw, which offers a plastic-free, sustainable choice. 

Sourcing with Integrity 

Research has also found that “70% of global consumers are willing to pay more for products from local and/or ethical companies.” Connect your spa with the community by using locally sourced products, which can set your space apart while supporting your community. Here are a few ways to incorporate local resources and create a truly unforgettable experience: 

Local Love:  

• – Source locally whenever possible to enhance your spa’s offerings while supporting small businesses and Minority- and Women-Owned Business Enterprises (M/WBEs). 

• – Decorate with artwork from local artists, creating a distinctive, regionally inspired ambiance that guests will remember.  

• – Offer locally crafted herbal teas, wines or infused spirits in relaxation lounges, elevating your spa’s beverage menu with regional flavors.  

Community-Focused Wellness:  

• – Nurture your community through charitable initiatives, such as providing a short treatment in exchange for a charity donation.  

• – Volunteer your spa’s services at wellness or charity events to strengthen brand awareness while giving back.  

• – Empower members of your community by offering workshops on key health topics such as nutrition, movement, sleep and stress management, helping them prioritize their well-being.  

• – Launch mentorship programs or offer skill-sharing classes, fostering relationships with local talent while enhancing your spa’s reputation.  

We get it, and we can help. 

Whether you’re looking to refine your sourcing strategy, discover new eco-friendly products or enhance guest experiences with sustainable solutions, we’re here to support you. Contact our team today at media@avendra.com.