As purveyors of sleep, hotels worldwide continue to make the guest sleep experience a priority and are investing significantly toward this goal. They understand the power of this key differentiator and its impact on guest satisfaction and loyalty. Reviews are hard to ignore. In fact, fifty-five percent of travelers said they look for reviews that specifically address sleep quality in a recent TripAdvisor survey.

“The bed is the heart of the guestroom and the foundation of the guest sleep experience,” says Rick Sequeira, vice president of Hospitality for Serta Simmons Bedding. “What you expect when you stay at a hotel is the promise of a good night’s sleep. In a social network driven marketplace, keeping guests happy has never been more important.”

A sound, restful night’s sleep is the cornerstone of improved wellness. While most of us understand we should get at least seven to nine hours of solid sleep a night, we take for granted just how important that goal is to our long-term health. According to Sleep.org, here are four key reasons why everyone should make sleep a priority:

• Improved Focus and Memory. When you get a good night’s sleep, it’s easier to keep your attention on and complete tasks more efficiently. You are also likelier to have fewer memory problems.
• Improved Mood. When you’re sleep-deprived, your emotions are harder to control and you feel more stressed. So the more sleep that you get, the less cranky you’re going to feel.
• Improved Productivity. At work, you’ll notice that you get through tasks faster and make fewer mistakes.
• Less Illness. Your immune system needs sleep to stay strong and fight off colds and other infections – critical when you travel for work. In the long-term, getting plenty of sleep helps reduce the risk of heart disease, high blood pressure, diabetes and other serious diseases.

To help deliver the ultimate sleep experience to your guests, contact Avendra’s FF&E Services and learn more about an exclusive Simmons Hospitality Bedding offering.